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S6C1A3 What is customer profitability?


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Season/Course 6: Know Your Customer

Chapter 1: Customer Jargon

Abstract 3

What is customer profitability? Customer profitability is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. Let's understand this marketing concept in more detail in this episode.

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