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S6C1A7 What is a customer database?


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Season/Course 6: Know Your Customer

Chapter 1: Customer Jargon

Abstract 7

What is a customer database? A customer database is the collection of information that is gathered from each person. The database may include contact information, like the person's name, address, phone number, and e-mail address. Let's understand this marketing concept in more detail in this episode.

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