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S6C2A3 What are social factors?


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Season/Course 6: Know Your Customer

Chapter 2: Consumer and Business Buying Behavior

Abstract 3

What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode.

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