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S6C2A6 What is business buying behavior?


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Season/Course 6: Know Your Customer

Chapter 2: Consumer and Business Buying Behavior

Abstract 6

What is business buying behavior? Business buyer behavior refers to the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. Let's understand this marketing concept in more detail in this episode.

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