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S6C2A9 What are individual and interpersonal factors?


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Season/Course 6: Know Your Customer

Chapter 2: Consumer and Business Buying Behavior

Abstract 9

What are individual and interpersonal factors? An interpersonal factor includes authority, interest, and status. Individual factor includes age, education, job position, risk-taking, and personality. Let's understand this marketing concept in more detail in this episode.

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