The Daring Daughters

S6:E16: Preparing a Launch: Messaging


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Messaging is the second most common mistake people make in a launch second to mindset. Great messaging is the difference between someone buying and not buying because they don’t see how that product solves a burning desire for them. Today we will explore ways to improve your messaging in launching and selling products. 

 

In this episode you will learn about:

  • Where to find the words to use in your messaging and websites to help you have better knowledge about your ideal client
  •  Planning out posts 4 weeks ahead of time
  • The number one thing your messaging should convey
    • Likability
  •  Three things that need to be in the launch
    • Other people buying it
    • The results of previous customers
    • Why this solution is different than competitors

Resources: https://www.cmswire.com/cms/customer-experience/how-people-read-online-infographic-021421.php

 

https://www.impactplus.com/blog/best-website-copywriting-tips 

 

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The Daring DaughtersBy Gretchen Heinen

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