Having a successful workforce starts with hiring the right people and training them. However, it doesn’t stop there. You want your employees to know the “why” behind your organization; what are they working for or toward? Understanding and improving branding can do just that.

On this episode we’re joined by Alyssa Gelbard, founder and CEO of Point Road Group, an employee and executive branding firm that helps companies accelerate growth through their most powerful asset: their people. Alyssa, Mike and Kevin discuss transforming team members into better brand ambassadors—and how that benefits your company.

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