Join me as I debrief my time in Austin, Texas for my cousin's bachelorette party and how they have targeted this very particular niche of bachelorettes. I then go on to talk about how any town or company can create their own life-event style niche, like divorce parties, instead of choosing an existing target market and competing in a saturated market. 

Things mentioned in the podcast: the picture of all the bachelorette's taking the shot - I used it as my cover photo for this episode! Check it out!

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