We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Melissa Kittson, the Director of Sponsorship and Advertising Strategic Development at the National Association of Broadcasters, or NAB. Though the night was wearing long by this point, we manage to get through a wonderful conversation about helping creators find their audience, their voice, and their value in the content marketplace. We discuss what Melissa and her team are doing to support creators as business leaders, and why the democratization of share of voice is so important in this day and age. Enjoy!

Drinks: Multiple

Links: https://www.nab.org/