April 03, 2025

S7, E13: The Art of Sensory-Driven Design: Insights from Yvette Craddock

39 minutes

Becoming a successful interior designer is about thinking outside the box and staying true to your authentic self. Creativity thrives when you embrace your unique perspective and align it with what truly resonates with you. Success lies in blending authenticity with innovative design principles—crafting sensory-driven spaces that tell meaningful stories, staying ahead of the latest trends in luxury, and addressing client pain points with thoughtful, impactful designs.

In today’s episode, we sit down with Yvette Craddock to explore her incredible journey into design and her approach to creating sensory-driven spaces that tell meaningful stories. Yvette Craddock, founder of Yvette Craddock Designs, is a celebrated designer renowned for her distinctive interiors and brand experiences. She specializes in luxury residential, boutique hospitality, multifamily, and vacation properties. With a unique fusion of creativity, cultural references, and innovation, Yvette transforms undefined spaces into harmonious, authentic masterpieces.

Let’s dive in!

Key Highlights from the Episode:

[00:01] Episode intro and a bit about our today’s guest, Yvette Craddock

[02:10] Yvette’s inspiration to start her own design firm

[04:50] How crafting immersive and sensory design experiences is her hallmark of success

[06:10] Her favorite types of projects to work with and what she looks forward to in 2025

[08:00] Yvette’s process from identifying the problem to getting the final result

[14:42] How she ensures the project tells a unique and authentic story of the client

[20:24] Understanding trends & how they fit in her specifications process during the design

[26:06] Things that stand out to Yvette when sourcing design products from brands

[29:09] Some of the best projects Yvette has worked on previously

[30:55] Her advice to anyone looking to make their mark in design

[32:16] Where and how to get a mentor for your design career

[38:08] New and exciting things coming up in 2025 from Yvette

[38:55] Best ways to connect with Yvette, episode wrap-up, and calls to action

Notable Quotes:

Design takes a bit of analyzing and creativity.

When designing for a client, listen to their needs and desires, and just as importantly, listen to what they are not telling you verbally but what their body language is telling you.

Successful designers understand they are in their clients' service, turning dreams into reality rather than chasing personal goals.

Attention to detail, collaboration, and staying grounded in the client's goals set exceptional designers apart.

The secret to impactful design is to listen, analyze, create, and deliver with precision, purpose, and passion

Connect with Yvette Craddock

Website: https://www.yvettecraddock.com/

Instagram: https://www.instagram.com/yvettecraddockdesigns/

Facebook: https://www.facebook.com/yvettecraddockdesigns

LinkedIn: https://www.linkedin.com/in/yvettecraddock/

Pinterest: https://www.pinterest.com/yvettecraddockdesigns/

Learn more about Thrive In Design:

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

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By Thrive In Design