It's becoming harder and harder to decipher the signal from the noise - no matter what we read/hear.

The climate is no different, lobbying, politics, unethical corporate behaviour are just some reasons mis/disinformation is rife across the space. Couple that with the manipulative and sensationalist nature of social media platforms creates an unruly storm preventing robust climate policy and transition away from fossil fuels.

This is why today's episode is so important. We spoke to Chris Cooper, a disinformation expert and Co-Founder of Research & Action Hub, who sheds light on tactics used, highlighting examples from the Australian Liberal Party and also use of Sustainable Aviation Fuels (SAFs).

Hear Chris speak about:

- Shift to climate delayism

- Challenge of 'trustworthy' content and role of social media

- How political and lobbying actors dissuade pro climate views

- Messaging climate information in response to cultural values

We spoke to Chris the week before a US election, so no doubt a timely listen, as the energy transition continues as a political football.

Hope you enjoy this listen.