What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business.

When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.

Ben gets into how and why first-party data is where it all starts.

And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_