- Remain adaptable and able to pivot 

- You don't have to take everybody 

- Define who you would most like to welcome 

- OTAs don't own you, they work FOR you

- Airbnb is not the competition, they cater to a different market 

- Maintain higher prices to reflect the high value you offer 

- Platforms have attracted a new demographic that aren't interested in true hospitality 

- Many B&Bs (especially Airbnbs) went out of business during the pandemic, because they don't "own" anything 

- There are always people with money, willing to spend it on what they value 

- Creating your own paycheck is different from working for someone else 

- Do you have what it takes?

- The future of traditional B&Bs