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S7C3A4 What is price discount and allowances?


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Season/Course 7: Pricing Strategy

Chapter 3: Price Adaptation

Abstract 4

What is price discount and allowances? Discount is the price differential that quotes the price so that the buyer pays much less than the quoted price. Discount is an allowance made to the buyers in consideration of marketing services rendered. Let's understand this marketing concept in more detail in this episode.

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