Everyone loves to say “we need a story.” Fewer people stop to ask why. In this first episode of our five-part storytelling series, we take a step back from the shiny stuff — the metaphors, the structure, the hero’s journey — and talk about the prep that actually makes stories work.

We’ll unpack why audience and objective are your storytelling anchors, why content pillars are your secret weapon, and how to make sure your stories don’t just sound good, but do good. Expect cake metaphors, gentle myth-busting, and a few home truths about what most corporate storytelling gets wrong.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)