Welcome back to HappyPorch radio and our newest episode!

In episode 15 we engage in a captivating discussion with Nellie Cohen, the Director of Circular Business Models at Anthesis Group, a leading global sustainability advisory firm and certified B Corp. 

Nellie talks about the shift in circularity over the past decade, from merely suggesting the idea to now acknowledging that circular models are happening and businesses need to decide how to engage with them. She also explains the evolutionary moment of synergy between operational providers and technology providers within the Circular Economy.

Our conversation describes the shifts from simply recycling to prioritising products with smaller footprints and creating circular systems to maximise product lifespans. We also explore the importance of brands taking an active role in the secondary market experience of their customers and how by ensuring quality and reliability in used products, companies can retain customer loyalty and foster a more sustainable circular ecosystem.

Tune on to hear more about valuable insights into circular economy practices, their relevance across industries, and the challenges and opportunities in embracing circular business models!