Sari Davidson founded BooginHead, a baby accessories company, from her kitchen table in 2005 after not being able to find what she needed to keep her son’s sippy cup from constantly hitting the floor. Sari talks about coming from an entrepreneurial family, how she juggled her business with a full-time job at Microsoft for three years, and how BooginHead got picked up by large retailers like Babies R Us, Walmart and Target. She also discusses mask production, growing their e-commerce business during the COVID-19 crisis and how she’s using this time to grow personally and with her family.

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