In this episode of *The Virtual CISO Moment*, Greg Schaffer sits down with Samuel Hill, Senior Director of Product Marketing at Mind, to explore how authentic, empathy-driven marketing can cut through cybersecurity’s buzzwords and truly connect with practitioners. Hill shares his journey from the ER to the startup world, the power of storytelling in building trust, and why the industry is shifting from compliance checkboxes to real security programs. They also discuss Mind’s unified approach to protecting sensitive data at rest and in motion, plus how to manage stress and stay grounded in a high-pressure field.