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I've got Claude writing copy so good it puts 99% of human copywriters to shame. And I say that as someone whose copy has generated over $100 million. In this episode, I show you exactly how I did it — and I give you the exact prompt I use to take AI output from generic slop to better than most living humans.
There are four things that have to be right. The third one is the move almost nobody makes, and it's the difference between "pretty good" AI copy and copy that's genuinely better than what most working copywriters produce on their best day. I walk through all four, including why saying "casual and conversational" gives you the same output as everyone else, and what to do instead.
I also give away a free tool called the Voice Engine that trains Claude to write in your actual voice — not the internet's average voice wearing a tone setting.
"You walked up to the most sophisticated writing instrument ever built and gave it the same instruction you'd give a vending machine. Of course it gave you garbage."
🔗 Full video on YouTube: https://youtu.be/BRFx3b2OdXo 🔗 Book a free strategy call: https://www.clientsondemand.com/apply
By Russ Ruffino4.9
209209 ratings
I've got Claude writing copy so good it puts 99% of human copywriters to shame. And I say that as someone whose copy has generated over $100 million. In this episode, I show you exactly how I did it — and I give you the exact prompt I use to take AI output from generic slop to better than most living humans.
There are four things that have to be right. The third one is the move almost nobody makes, and it's the difference between "pretty good" AI copy and copy that's genuinely better than what most working copywriters produce on their best day. I walk through all four, including why saying "casual and conversational" gives you the same output as everyone else, and what to do instead.
I also give away a free tool called the Voice Engine that trains Claude to write in your actual voice — not the internet's average voice wearing a tone setting.
"You walked up to the most sophisticated writing instrument ever built and gave it the same instruction you'd give a vending machine. Of course it gave you garbage."
🔗 Full video on YouTube: https://youtu.be/BRFx3b2OdXo 🔗 Book a free strategy call: https://www.clientsondemand.com/apply

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