Jay Deutsch, the CEO of BDA, Inc, co-founded the merchandising agency for iconic brands with his best friend by striking a deal with the NFL when he was just 16 years old. BDA now employs over 750 employees and has 34 offices around the globe. On this episode, you'll hear why they’re always challenging the status quo and how he’s been leading with transparency during the COVID-19 pandemic. You'll also find out more about his involvement in Seattle’s new NHL team and what philanthropic causes are near and dear to his heart. Jay's obvious passion for this business 36 years later will leave you feeling inspired and wanting to learn more.

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