#OWNR.LIFE with William Eastman

S8 E22 REQUIREMENTS MATRIX with William Eastman


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REQUIREMENTS MATRIX

This is where you start. Based on your research on the market as well as working with the first customer, you start with what they need and want based on aspirations and/or pain points. You start with a shopping list and will not represent the first offer. Over the next three matrices you narrow the list down to the essentials and provide data for further improvements.

Topics:

  • Customer Requirements: complete list of needs and wants (X Axis)​
  • Design Requirements: what is required to build/make the offer (Y Axis)
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#OWNR.LIFE with William EastmanBy IBGR onAir Talent William Eastman