#OWNR.LIFE with William Eastman

S8 E26 TARGETED CUSTOMER(S) with William Eastman


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TARGETED CUSTOMER(S)

Starting with the most important issue, who is the highest probability customer who will find value in your initial offer and willing to buy first or early.

Topics:

  • Start with the smallest cohort group possible
  • Understand how value is perceived by the targeted customer
  • Find a co-development partner to test & validate
  • Create a buying persona
...more
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#OWNR.LIFE with William EastmanBy IBGR onAir Talent William Eastman