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S8 E30 VALIDATE PRODUCT (SERVICE) CHARACTERISTICS with William Eastman
VALIDATE PRODUCT (SERVICE) CHARACTERISTICS
We are going to use the same approach for two of the three segments. You have two individuals/groups working - the boss and the design team.
The owner's job is to interact with their peers to gain feedback on the 3 areas of concern - usability, performance, and connection with the offer. You can also venture into pricing by establishing what is the maximum you can charge.
The design team works with prospective customers to validate all of the functionality and features you intend to build.
Topics
- Executive Meetings with 'decision makers' - multiple customers
- Focus Groups between 'buyers & users' and designers - 1 customer
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By IBGR onAir Talent William EastmanVALIDATE PRODUCT (SERVICE) CHARACTERISTICS
We are going to use the same approach for two of the three segments. You have two individuals/groups working - the boss and the design team.
The owner's job is to interact with their peers to gain feedback on the 3 areas of concern - usability, performance, and connection with the offer. You can also venture into pricing by establishing what is the maximum you can charge.
The design team works with prospective customers to validate all of the functionality and features you intend to build.
Topics
- Executive Meetings with 'decision makers' - multiple customers
- Focus Groups between 'buyers & users' and designers - 1 customer