GBN University Podcast

S8 EP 05: "Leadership and LIV" | Seth Waugh, CEO PGA of America, Part Two


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Welcome back for part two of my conversation with Seth Waugh, the CEO of the PGA of America.  In part one we focused on a critically important topic for Golf Professionals today, the supply and demand issues in the labor market.  Every PGA Professional should hear what Seth had to say on the topic.  It was an honest and frank conversation and personally I think we should be encouraged by what we heard.  

Now we get into two more important topics.  As you know, prior to the PGA, Seth was the CEO of Deutsche Bank Americas.  I took the opportunity to ask him about his leadership philosophy and what it takes to lead organizations of such immense size.  Any leader can benefit from his thoughts on the topic, especially his “Golden Rule”, which you’ll hear him explain.  Leadership is such an important skill when it comes to retaining great people, and in this labor market, it’s never been more critical.  This is a great opportunity to take some leadership insights from an experienced and successful leader.  

Lastly, I ask him the question about LIV.  One perspective we haven’t heard much is how that tour can impact the PGA of America and specifically PGA Professionals.  Seth will be at the forefront of some of the most important decisions that golf’s governing bodies will make regarding LIV.  You’ll get his thoughts.  You won’t want to miss them.



GBN is the leading private network for today's most successful PGA Professionals. Exclusive events at premier facilities, vendor partnerships to grow your business, education to increase your knowledge, and access to the top Professionals in the industry are just some of what membership in Golf Business Network will get you. Go to www.golfbusinessnetwork.com to find out more and become a member.

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GBN University PodcastBy Spencer Clouatre

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