When the headlines change overnight, so must your strategy. In a world where tariffs can reshape budgets and uncertainty dominates decision-making, the brands that rise aren’t the ones with the biggest budgets—but the ones that know how to pivot fast, stay visible, and lead with purpose. This isn’t just about reacting; it’s about anticipating shifts, streamlining your customer journey, and showing up with clarity when others are stuck. Flexibility, design thinking, and customer journey aren’t a luxury anymore—they are your competitive edge.  

In this solo episode, your host, Nicole Lashae Ben, shares how brands can remain visible, flexible, and effective even when budgets are tight and uncertainty looms large. From navigating the earliest stages of the customer journey to equipping your reps with clarity and confidence, discover how to lead with strategy, respond with agility, and keep your brand in front of your audience—no matter what the headlines say.

Ready to Tune in Now!

Key Highlights from the Episode:

[00:01] Introduction to the show

[02:18] Tariffs and how they are affecting sales and the bottom line 

[06:18] How tariffs disrupt the beginning of the customer journey   

[07:45] The awareness stage and how you’re appearing in the market

[10:42] Recent stats: How tariffs are hitting the economy and marketing budget 

[13:33] Flexibility and transparency: Pivoting fast in uncertain times 

[18:50] How to get in front of your audience—on a lean budget

[27:09] Wrap-up and end of the show

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