Most teams aren't short on motivation. What they're missing is clarity. Clarity on purpose, priorities, roles, and how decisions get made. In this episode, Imogen and Amanda look at what alignment actually means in practice (and no, it's not all about workshops and piles of Post-it notes). 

They cover the difference between a corporate purpose and a team purpose, why implied ownership is the source of more tension than most leaders realise, and how simple tools like priority matrices and decision frameworks can take the friction out of everyday work. When people know what good looks like, they stop hesitating.

Imogen Hitchcock and Amanda Pierce have a clear purpose: creating communications (and communicators) that spark action, drive growth, and build lasting influence. Between them, there’s not a question or crisis they haven’t faced. From the everyday “could you just…” to high-stakes challenges, they’re here to share their insights and help you thrive.

They'd love your stars, favourites, and follows. Please, give them the social validation they crave ;)