INFLUENTIAL VISIONS - AI & Leadership Strategies

S9 Ep3: AI-Powered Influence: Transforming Marketing Strategies for 2025

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What impact will Generative AI have on the creator economy? Is the future of marketing about authentic, smaller creators or AI-powered virtual influencers?

To find out, I (Nat Schooler) sat down with Rafael Schwarz, Managing Director of Territory Influence, Europe's leading social media & influence marketing agency. We discuss the key social media marketing trends for 2025, the shift to "authentic" creators, and the risks of deepfakes.

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    Full Show Notes & Transcript: https://www.natschooler.com/ai-powered-influence-transforming-marketing-strategies/

    Download Rafael's 2025 Trends Guide: https://info.territory-influence.com/download-guide-trends-2025

    Timestamps: 
    00:00 - Rafael Schwarz: Social Media Insights 
    01:35 - 2025 Trends: AI & Content 
    08:38 - Social Media: Virtual Surge 
    12:26 - Virtual Influencers: Brand Power 
    15:12 - Authentic Creators: The Shift 
    18:59 - AI & Creators: Content Explosion 
    27:13 - Micro-Influencers: The Trust Factor 
    29:42 - Deepfakes & Fake Content: Risks 
    31:22 - Closing: Connect With Rafael

    ...more
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