Toilet paper was never meant to be this sexy - that's until Who Gives A Crap came along! We had the privilege speaking to Bernie Wiley, Director of Sustainability at this iconic Aussie brand.

Getting under the hood of the outward cheeky marketing unveiled a social enterprise integrating consumer preferences, transparency, and sustainability for more than a decade.

WGAC's open source approach allowed an open discussion with Bernie.

• How sustainability is integrated into toilet paper production and consumer choice between bamboo or recycled fibres.
• 50% profit donation model as a non-negotiable and trade-offs in sustainability journey

• How as a CSO Bernie interprets buy-in internal stakeholders
• What differentiates the &BLOOM team and their importance to WGAC's sustainability progress

Bernie gave us a thoughtful and rare insight into life at a successful and fast-growing social enterprise. Don't miss the episode, and grab some WGAC for your bathroom too!