The Impact Multiplier CEO

S9E13: Discovering a mission along the way in deep tech, with Scott White (CEO, PragmatIC)


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In this conversation, you’ll learn:

  • the story of how Scott identified a promising technology, realised it wouldn't work, and then committed to building something that would
  • the difference between technology firms and deep tech businesses
  • that mission isn't always 'hard wired' at the foundation of a business - and how a sense of purpose has emerged along the way for Scott
  • what the key discussion was that shifted Pragmatic from a transactional business to a firm with 3 core purpose themes
  • how to use purpose as an "opportunity filter"


Resources/sources mentioned:

  • Website: PragmatIC
  • LinkedIn: Scott White
  • The Impact Multiplier CEO Podcast


  • Sign up for our complimentary email series on Exponential Leadership Principles


Watch this episode on Youtube!

For full show notes, head to https://xquadrant.com/scott-white
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The Impact Multiplier CEOBy Richard Medcalf

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