What goes into making a successful podcast for horseplayers and fans? The answers are the subject of a roundtable discussion this week on the Ron Flatter Racing Pod.

Hosts Pete Fornatale of the In the Money Players Podcast, Ryan Anderson and Jackson Muniz from the Gallop Out Podcast and Tatiana Ryann from the Business-y Podcast compare and contrast notes and strategies about their programs.

Some of the topics include how they present racing content in unique ways, their attempts to find their own voices in a space crowded with listening choices, whether video will push audio aside and, most challenging, how to make podcasts profitable.

The hosts also offer glimpses into their backgrounds and how they see their futures in podcasting playing out in the short and long term.

Co-hosts John Cherwa of the Los Angeles Times and Keith Nelson from Fairmount Park offer their own experiences in finding their paths to success in newspapers and track announcing at a time when businesses are downsizing.

As a bonus, the RFRP auditions a new musical theme that was generated by AI. The reviews are mixed.

The Ron Flatter Racing Pod via Horse Racing Nation is available via free subscription from Apple, Firefox, iHeart and Spotify as well as HorseRacingNation.com.