Kicking things off with Tas Bober — founder of The Scroll Lab and co-host of Notorious B2B.We covered:

• Her journey from journalism to B2B marketing
• Lessons from corporate to consulting
• Why most B2B landing pages are built wrong
• Consumption metrics vs conversion metrics
• The real secrets of B2B and SaaS marketing

If you care about real marketing (not vanity metrics), you’ll like this one.Follow Tas:→ DM her on LinkedIn→ Access her free resource hub