Today’s guest on Cloud Gossip is Henni Roini!

Henni works as Marketing Manager at HubSpot and she’s going to share with us her insights and opinions about the past, present, and future of SaaS marketing.

We’re going to learn about her role at HubSpot and she’ll explain to us why she enjoys it so much and why she feels so strongly about the company and its mission.

Henni is going to explain the importance of marketing within the organization and how it’s crucial to provide a successful customer experience.

We’re going to hear about some of her favorite marketing tools and how she uses them to provide the support needed to the sales team.

Henni is going to talk about the key skills needed to be a SaaS marketer and why education and learning through tools like the HubSpot academy are essential to creating the marketers of tomorrow.

She is going to share with us her thoughts on the future of tech, diversity, and inclusion, and communities, ultimately giving us some practical tips on how to lift others up.

Enjoy the episode and don’t miss the links and resources mentioned in the episode, you can find them at the bottom of the page.