Étienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.

We discuss:

- Why SaaS onboarding is difficult

- How the Train Track Approach can help

- How to go about finding the right onboarding strategy for your product

- How to keep levelling it up

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https://www.linkedin.com/in/natalialuneva/

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