SaaS pricing models: A guide to crafting the right SaaS pricing strategies.

Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences.

In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include:

• Why do businesses believe that pricing is complex?
• Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P's
• How to go about conducting a pricing analysis
• What are the principles businesses should know in order to be able to price to scale
• What information should they have in order to craft an informed pricing strategy
• What lessons can we learn from other companies in the software space.
• The framework that Ajit recommends for businesses to craft their SaaS pricing models
• Why effective SaaS pricing models require marketing and sales to work closely together
• and much more ...

Discover more - https://www.sproutworth.com/saas-pricing-models-a-guide-to-crafting-models/