What does it actually take to turn social media attention into business growth?

In this episode of SaaS Real Talk, we break down how founders can use X and LinkedIn to build distribution, reach the right people, and turn content into real business opportunities.

We talk about building an audience from zero, why X still has underpriced attention, how to choose the right platform for your business, and why millions of views can be worthless without the right intent. We also get into cold outreach, including a simple three-part DM framework, why you shouldn’t try to sell in DMs, and where AI and Grok actually fit into the workflow.

Plus, we discuss what really performs on X today, why long-form posts are making a comeback, and why focusing on one thing for long enough may matter more than constantly chasing the next opportunity.

Timestamps

00:00 Building for 18 months before it worked
03:07 The bet on underpriced attention
05:44 How X accounts reached 100M–200M views a year
08:12 Why X is still an underpriced distribution channel
10:33 Why LinkedIn feels more spammy than X
16:39 Could X become the new LinkedIn?
18:00 If you can choose only one platform
19:42 The three-part cold DM framework
21:54 Why you shouldn’t sell in DMs
26:56 Why there is no perfect sales template
29:12 What to automate in outbound sales
32:55 What founders should stop doing on X
36:01 Using AI and Grok for better content and distribution
40:44 Building your own network on X
42:30 Why now is a good time to start a business
48:52 Why consistency compounds
52:04 The trap of building too many things
55:54 Where to find Ethan
57:22 What actually performs on X
1:01:14 What surprised him in the data
1:03:14 Why long-form posts are working again

AI Won’t Kill Small SaaS Teams. It Might Make Them Stronger.

In this episode, Mo Bahida shares why AI could become the biggest advantage small SaaS teams and solo founders have ever had.

We talk about:
• why big enterprise software is becoming harder to justify
• how small teams can now compete with companies 10x their size
• where no-code breaks down
• why “prompt engineering” is mostly overcomplicated
• how AI changes product customization
• why founders should stop underestimating themselves in the AI era

Say hi to our guest, Mo Bahida:
LinkedIn: https://www.linkedin.com/in/mo-bahida-bbb88024

Website: https://www.icarussolutions.ai

Say hi to Daniiar, our host:
LinkedIn: https://www.linkedin.com/in/daniiar-sher

About Us:

SaaS Founders Club is a community for SaaS founders, indie hackers, and early-stage builders.

Join the community:

• Website
• LinkedIn
• Facebook Group

00:00 Intro
01:09 What a Solution Developer Does
02:17 AI Automating HR Processes
05:33 Why AI Helps Small Teams
10:42 Prompt Engineering Explained
14:14 The Future of Custom SaaS
17:47 Build vs Buy SaaS
19:31 Can Non-Technical Founders Build Products?
22:49 Zapier, n8n, and Custom Code
24:55 When No-Code Breaks Down
28:07 The Future of AI Interfaces
32:19 AI, Security, and Permissions
34:00 What Mo Is Building Next
35:48 Final Advice for Founders

What really happens after users sign up and why most SaaS products lose them at this stage?

In this episode, Tobi Davis (Head of Customer Experience at Pupil Progress) shares practical lessons on adoption, retention, and engagement.

We talk about why selling does not stop after the sale, how to move users from signup to real usage, how they increased AI support resolution from ~40% to ~80%, and how simple workflows can replace expensive tools.

Say hi to our guest, Tobi Davis
https://www.linkedin.com/in/tobi-davis-050056b0/

Hosted by Daniiar Sher
https://www.linkedin.com/in/daniiar-sher/

Join SaaS Founders Club community: https://saasfoundersclub.org

SaaS Founders Club is a community for early stage SaaS founders focused on real conversations, practical growth, and building products people actually use.

00:00 CX Is Sales

01:28 Adoption > Deals

05:46 CX Mistakes

11:42 Fix Churn First

14:16 Start with Why

22:10 Double AI Results

29:44 Write for AI

36:49 Bare Minimum KB

39:06 $20 CX System

47:17 Users Sell