To close out the year, hosts Aaron Marchbanks and Justin Edwards run a best-of 2025 episode with standout moments from SaaS That App: Building B2B Web Applications, from CEO impostor syndrome to the reality that modern tooling makes it cheaper than ever to launch. You’ll also hear sharp takes on building momentum, when not to rewrite, how to think about selling a business as a one-way door, and why culture is a real competitive moat.
What You’ll Learn:
- How to overcome the impostor syndrome holding you back as a founder or leader
- Why having affordable tooling doesn't automatically qualify you to run a business
- How to identify the steps in your business cycle that you can control and optimize to accelerate growth
- Why selling your business is a one-way door that requires absolute conviction
- How to stay within your framework's recommended tooling and standards
- Why successful client partnerships require diagnosing motivations before prescribing solutions
- The distinction between technical rewrites and product-level improvements
TK Herman is an accomplished entrepreneur and tech industry veteran who currently serves as a Co-Founder and Board Member at Factor AE. With over 20 years of experience in software development and business leadership, he previously founded and led Aptera, a successful custom software development company that he grew from 2 employees to over 120 before its acquisition in 2021.
Joe Kowalski is the managing partner of SaaS Labs, where he leverages over two decades of experience in SaaS entrepreneurship to guide and invest in emerging tech startups. Following a successful exit from ServiceMonster, Joe now focuses on helping founders navigate the challenges of building sustainable tech businesses.
Tom Hunt is the founder and CEO of Fame, a fully-remote podcast marketing agency helping B2B brands create and scale shows that drive real business value. With 17 startup attempts under his belt and a deep background in content marketing, Tom has built Fame around a product-led philosophy: software and services that market themselves. He also hosts Confessions of a B2B Entrepreneur and is a strong advocate for building brands through trust, retention, and insanely good content.
Rob Walling is a serial entrepreneur, investor, and author who has built, scaled, and sold multiple SaaS companies, including Drip. He’s the co-founder of TinySeed, the first startup accelerator for bootstrapped SaaS founders, and MicroConf, a global community for indie software entrepreneurs. Rob also hosts the long-running Startups for the Rest of Us podcast, has authored The SaaS Playbook and Exit Strategy, and is known for his practical, no-BS approach to building and exiting profitable SaaS companies.
Nolan Alimonti is a Senior Architect and Team Lead at Delta Systems, where he tackles complex client projects by uniting front-end speed with backend clarity. With deep experience in React and Ruby on Rails, he’s known for simplifying messy codebases, improving scalability, and steering apps toward cleaner, maintainable architecture.
Ben Curtis is the co-founder of Honeybadger, a leading application monitoring service, and the President of Tesly, where he helps business owners develop custom web and mobile applications. With over two decades of experience in technology entrepreneurship, Ben has established himself as an expert in transforming ideas into successful tech products.
Brian Stinar is the Co-Founder and CEO of Noventum Custom Software. With over 12 years of experience and a background in Computer Science from New Mexico Tech, as well as a master's from the University of New Mexico, he has transformed his consultancy into a recurring revenue business model focused on long-term client partnerships.
Steve Powell is a software entrepreneur, investor, and co-owner of Delta Systems, a full-service software engineering consultancy known for building and maintaining high-stakes web and e-commerce systems for over 900 clients. With more than 25 years in technology and business, Steve has turned Delta from a local training outfit into a trusted national partner for SaaS and enterprise development.
This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.
Highlights:- [00:00] Introduction
- [02:27] The CEO Fear Nobody Admits
- [04:01] Launching a SaaS With a Complete stack for $500/Month
- [06:33] The Flywheel Metaphor
- [07:34] Selling Is a One-Way Door
- [09:15] Don’t Fight the Framework
- [11:15] Trust-First Consulting
- [13:30] Motivation Over Resources
- [14:57] Rewrite vs. Reality
- [16:53] A Reality Check on How Hard SaaS Really Is
- [18:13] Culture Is the Moat
Episode Resources:- TK Herman on LinkedIn
- Joe Kowalski on LinkedIn
- Tom Hunt on LinkedIn
- Rob Walling on LinkedIn
- Ben Curtis on LinkedIn
- Brian Stinar on LinkedIn
- Steve Powell on LinkedIn
- Aaron Marchbanks on LinkedIn
- Justin Edwards on LinkedIn
- Delta Systems Website
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