SaaSy Talk Unfiltered

SaaSy Talk S01.39: Empowering Teams and Leveraging Data: A Conversation with Bryan Law

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About The Guest(s): Bryan Law is an experienced marketing executive and the Chief Marketing Officer (CMO) at ZoomInfo. With a background in consulting and corporate strategy, Bryan has worked with global brands such as Rackspace, Tableau, and Google. He is known for his expertise in data-driven marketing strategies and his ability to empower teams to drive success. Bryan is passionate about building strong relationships with customers and leveraging data to make informed decisions.Summary: In this episode, Bryan Law, CMO of ZoomInfo, shares his career journey and discusses the importance of empowering teams and leveraging data in marketing strategies. He highlights the challenges he faced when transitioning into the digital marketing space and emphasizes the need for a strong data foundation. Bryan also talks about the role of storytelling with data and the value of understanding customers and their buying situations. He provides insights into building a leadership team and cultivating a consultative approach. Additionally, Bryan discusses the challenges and opportunities for ZoomInfo in expanding brand awareness and driving revenue growth.


Key Takeaways:

  • Building personal connections and making a difference in people's lives is the most rewarding aspect of a career.

  • A strong data foundation is essential for effective marketing strategies and decision-making.

  • Understanding customers and their buying situations is crucial for driving revenue and staying top of mind.

  • Empowering teams and fostering a consultative leadership approach leads to success.

  • Overcoming challenges and taking risks can open up opportunities for career advancement.

    • Notable Quotes:

    • "People want to be valued members of a winning team on an inspiring mission." - Bryan Law

    • "Feedback is a gift. If people are bothering to give you feedback, it means they're investing in you." - Bryan Law

      • Chapters

      00:26 Introduction and Guest Welcome

      00:32 Bryan’s Career Journey and Early Interests

      02:04 Transition into Marketing and Experience at Rackspace

      02:35 Role at Tableau and Move to Salesforce

      02:46 Joining ZoomInfo and Embracing MarTech

      03:06 Challenges and Learnings in Digital Marketing

      04:15 A Day in the Life of a CMO

      05:19 Importance of Data in Decision Making

      05:55 Takeaways from Previous Roles

      07:43 Leveraging Data in Marketing Strategies

      09:52 Building Strong Relationships between Marketing and Sales

      17:50 First 100 Days at ZoomInfo

      20:01 Leveraging Relationships and Efficiency in Sales and Finance

      20:51 Understanding Customers and Their Buying Situations

      23:07 Building a Leadership Team and Cultivating a Consultative Approach

      25:24 Overcoming Challenges and Expanding Brand Awareness

      28:54 Looking Forward: Industry Perspective and Future Plans

      31:14 Embracing Risks and Opportunities for Career Advancement

      33:47 Reflections on Career and Personal Growth

      34:25 Fun Facts and Personal Preferences


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      SaaSy Talk UnfilteredBy Ricky and Sean