Nearly half of adults believe their ability to focus has declined and in South Africa, those living with Attention Deficit Hyperactivity Disorder (ADHD), estimated between 2.5% and 4.3%, face a perfect storm: an already under-recognised condition worsened by the unrelenting pull of screens. Prof Renata Schoeman, Head of the MBA in Healthcare Leadership at Stellenbosch Business School, chats to Leigh-Anne Williams about this learning disability and how we are living in what’s called the “attention economy,” with smartphones, TikTok, and gaming pulling us in all directions.