"Start to use data as a way to power personalization."Sabrina Majeed is a product design manager at BuzzFeed, where she spends her time thinking about how people consume news and entertainment in a more mobile world.In this talk Sabrina accounts different ways of visualizing and working withdata. Data can be used as an objective source of truth and bring certain opportunities as well asproblems to our attention. By provocative visualization of data people tend to ingest the data in a wider sense. Working closelywith data will helpreveal the right questions to ask in the right context and as so create meaningful content.