In this episode, David discusses how every decision humans make consists of a cost-benefit analysis. He also looks at what constitutes a sacrifice and what only appears like one. Finally, he suggests a few reasons why making ethical choices is difficult for most people.

Contents:
- Cost-benefit analysis
- Thinking, Fast and Slow
- Examples
- Sacrifice
- Sacrifice: long-term
- It's only a sacrifice if it's difficult
-Joy/suffering scale
- Why it's difficult for people to make tough ethical choices
- If blood donation was painful
- Is David a moral monster?

Links:
Daniel Kahneman's Thinking, Fast and Slow:
https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow

Cost-benefit analysis:
https://en.wikipedia.org/wiki/Cost%E2%80%93benefit_analysis

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