In this episode of Behind the Growth, we are joined by Saeed Otufat-Shamsi, the Director of Information Services at TELUS, to discuss all things digital transformation. Saeed introduces the term ‘humanized digital transformation’ going beyond technology and process into a customer-centric culture.

Saeed draws attention towards the day-2 activities are your key differentiators. As he says, don’t stop at the sale/purchase experience; instead, focus on transforming the after-sales experience as well. You’ll meet customer needs and grow efficiently. He also discusses the ideal team mindset, with leaders being the coaches — not managers

Key Takeaways

• Digital transformation is not about technology and process
• Focus on the customer and how to  simplify their journeys
• Optimize full lifecycle experience for the customer
• Build your team for a collective win 

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.