<p>Rich Wells & Emmy Hunt discuss what you should take in to consideration from an IP perspective when launching a new brand.</p>

Rich Wells & Emmy Hunt discuss what you should take in to consideration from an IP perspective when launching a new brand.

<p>Rich Wells &amp; Emmy Hunt discuss what you should take in to consideration from an IP perspective when launching a new brand.</p>

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Welcome to the Innovation Game podcast by IP law firm Potter Clarkson. In each episode, we'll discuss another aspect of IP, including anything from why you need to protect it all the way through to how to renew your protection, as well as covering IP stories in the news and famous cases from the past.

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