What Now

SAFELY: Head of Brand, Shannon De Laat discusses Kris Jenner and Emma Grede, Identifying Market Opportunities, and Sustaining Authenticity for Long-Term Success


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For nearly two decades, Shannon has designed and directed marketing communications programs for some of the world’s biggest lifestyle and beauty brands in London, New York, and Los Angeles, including Diptyque Paris, Dermalogica, Lululemon, Neutrogena, Aveeno and more. Tapping into her robust media relationships, Shannon’s work has been featured by Forbes, CNN, Vanity Fair, and Good Morning America. She is also a Director for The PR Net, and the founder or The Virtue Project, serves on the Board of Alliance of Moms and is a Mentor for Imagine LA.

Now as the Head of Brand at Safely, this episode discovers how Shannon navigates the collaboration process, identifies lucrative market opportunities, and emphasises the importance of maintaining authenticity for long-term success. Gain valuable knowledge and strategies to leverage influential partnerships and drive sustainable growth in your own endeavors.




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Host: Michelle Reeves @michellejreeves
Website: https://michellejreeves.com/
Instagram: @what.now.show


Producer: Jason Strozkiy - www.strozkiymedia.com


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What NowBy Michelle Reeves