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Safety First, Quality Always: Building a Values-Driven Company with Carolina Alvarez
When Carolina Alvarez’s client told her she had 30 days to start her own business or lose the contract, she didn’t hesitate. With a newborn at home and no safety net, she said yes and turned that leap of faith into two thriving, women and minority owned companies: J&S Building Maintenance and J&S Construction Cleanup.
In this episode, host Marla Noel dives into Carolina’s journey, unpacking how courage, competitiveness, and people-first leadership became the foundation for her success. A lifelong athlete, Carolina shares how sports shaped her drive, discipline, and teamwork - lessons she still applies in business today. She also reveals the story behind her company motto, “Safety First, Quality Always,” and how that simple phrase evolved into a culture built on accountability, care, and integrity.
They discuss the real side of growth: learning to trust and delegate, setting KPIs, building scalable systems, and protecting time for both business and family. Carolina talks about how programs like Stanford LBAN, Harvard’s executive education, and WPO have helped her refine her strategy, strengthen her mindset, and keep learning as her companies expand. She also shares how giving back through her employee-led charitable committee and partnerships keeps her team connected to purpose.
Both grounded and full of energy, Carolina’s story is a masterclass in building with heart, leading with grit, and proving that saying yes before you’re ready can change everything.
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Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visitwww.OCGrowthAdvisors.com
🍎 Apple Podcasts: https://bit.ly/3LED3TL
🟢 Spotify: https://bit.ly/4oMVKTH
▶️ YouTube: http://bit.ly/49Vz3bm
View all episodes
By Marla Noel
When Carolina Alvarez’s client told her she had 30 days to start her own business or lose the contract, she didn’t hesitate. With a newborn at home and no safety net, she said yes and turned that leap of faith into two thriving, women and minority owned companies: J&S Building Maintenance and J&S Construction Cleanup.
In this episode, host Marla Noel dives into Carolina’s journey, unpacking how courage, competitiveness, and people-first leadership became the foundation for her success. A lifelong athlete, Carolina shares how sports shaped her drive, discipline, and teamwork - lessons she still applies in business today. She also reveals the story behind her company motto, “Safety First, Quality Always,” and how that simple phrase evolved into a culture built on accountability, care, and integrity.
They discuss the real side of growth: learning to trust and delegate, setting KPIs, building scalable systems, and protecting time for both business and family. Carolina talks about how programs like Stanford LBAN, Harvard’s executive education, and WPO have helped her refine her strategy, strengthen her mindset, and keep learning as her companies expand. She also shares how giving back through her employee-led charitable committee and partnerships keeps her team connected to purpose.
Both grounded and full of energy, Carolina’s story is a masterclass in building with heart, leading with grit, and proving that saying yes before you’re ready can change everything.
--
Marla Noel is the creator and host of the Per Her Perspective podcast: a series of raw, relatable conversations about leadership, challenges, and building companies with the support of smart peers. With riveting episodes available on all major platforms, the show inspires business owners to grow their businesses and make bold decisions with the input of others to achieve greater success and profitability. To learn more about Marla, visitwww.OCGrowthAdvisors.com
🍎 Apple Podcasts: https://bit.ly/3LED3TL
🟢 Spotify: https://bit.ly/4oMVKTH
▶️ YouTube: http://bit.ly/49Vz3bm