In this episode, I'm joined by Larry Yu, founder of Sage Matcha—a brand on a mission to bring the magic of ceremonial-grade matcha to your daily routine, no matter how busy life gets. Originally from New Jersey, Larry's love for matcha started in high school. But it was during his time at NYU Tisch—navigating long hours, creative hustle, and constant movement—that the idea for a more convenient, high-quality matcha latte was born.

Sage Matcha's single-serve sticks combine ceremonial-grade matcha with oat milk powder, organic ingredients, and superfood blends, making it easy to sip something both functional and elevated, anytime, anywhere.

Inside the Episode:

• How Larry's lifestyle as a student and creative inspired the idea for Sage Matcha

• The importance of sourcing, formulation, and flavor when building a functional beverage

• Advice for emerging founders entering the wellness beverage space—and how to differentiate with simplicity and substance

This podcast episode was made possible by Hummingbirds

Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.