Eric Majchrzak is a shareholder and chief strategy officer of BeachFleischman PC. He joined BeachFleischman in 2012 and is responsible for the firm’s overall strategic growth initiatives, including institutional firm branding, market alignment, innovation, service line development, client satisfaction, niche marketing and digital marketing. He is a professional services marketer and has 25 years of executive marketing and business development experience. He has been acknowledged as one of the accounting profession’s prominent practitioners of digital growth strategies. Through thought leadership, published case studies, instruction of courses and speaking engagements, Eric has helped educate and guide the profession towards digital transformation.