In this episode of Software Spotlight, we welcome Sahil Patel, CEO of Spiralize, a leading predictive conversion rate optimization (CRO) agency. Sahil shares his journey from being an early customer of Spiralize to becoming its CEO and discusses the innovative data-driven approaches that have helped B2B SaaS companies like CrowdStrike and Deal achieve significant revenue growth through effective CRO and A-B testing. 

Sahil delves into the common misconceptions about A-B testing, emphasizing the importance of taking bold steps rather than making minor changes. He explains how Spiralize's unique methodology—scraping and analyzing thousands of A-B tests—enables them to predict successful strategies for their clients. The conversation also touches on the evolution of CRO practices, the impact of AI on the industry, and practical advice for companies looking to optimize their websites for better conversions.

Whether you're a seasoned marketer or new to CRO, this episode offers valuable insights into how data-driven strategies can transform your approach to website optimization.

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