Cassie Lancellotti-Young is ‎EVP, Customer Success at Sailthru, omnichannel personalization and marketing automation software. She sits down to share her thoughts on everything from predictive marketing, omnichannel personalization, and why the "customer journey" is the wrong way to look at marketing.

Find out more at http://sailthru.com

Cassie Lancellotti-Young is ‎EVP, Customer Success at Sailthru, omnichannel personalization and marketing automation software. She sits down to share her thoughts on everything from predictive marketing, omnichannel personalization, and why the "customer journey" is the wrong way to look at marketing. Find out more at http://sailthru.com

Sailthru: Why You Should Learn to Treat Every Customer Differently

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

Share Sailthru: Why You Should Learn to Treat Every Customer Differently

Sign up to save your podcasts

Sailthru: Why You Should Learn to Treat Every Customer Differently

Sailthru: Why You Should Learn to Treat Every Customer Differently