“The most significant signal-sending actions you can take to demonstrate that you live the values are: how you spend your time and what you pay attention to, the language (words and phrases) you use, the way you handle critical incidents, and your openness to feedback. These actions make visible and tangible your personal commitment to a shared way of being.”

— The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations (J-B Leadership Challenge: Kouzes/Posner) by James M. Kouzes, Barry Z. Posner