James Evelegh talks to Sajeeda Merali, CEO of the PPA, about: 

• the PPA’s focus on people, product and audience
• how communication lies at the heart of all successful business transformations
• the evolution of ‘sales’ and how it has moved away from selling by platform to selling by audience
• the skill-sets successful sales teams now require
• the PPA’s role in “unpacking the complicated stuff”
• why there is still a long way to go on ED&I but how the publishing sector is well placed to drive change
• why, when it comes to ED&I, everyone can do something, whether you’re a multi-national or a team of three
• how an executive coach helped her think differently about her career
• what the PPA hopes to achieve with its upcoming hackathon
• the state of play regarding the ‘digital markets unit’ and the ‘online safety bill’
• and, why despite the challenging outlook, she remains optimistic about publishing’s future: the surfeit of “misinformation and fake news highlights the value of good journalism”
• and much more...

(This interview was recorded on 7th October.)

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